Hooked On Fish Co. started as a local seafood delivery service during the holidays. People did not know where to get good fresh seafood at a reasonable price. In San Pedro, Ca, with majority of the population being Italian, Croatian and Hispanic, fresh fish is a major part of dinner during the Christmas holiday. The founder, Marco Lauro, a San Pedro born and raised local was receiving request to have the delivery service year around. With over 10 years of experience in the seafood industry, Marco has turned Hooked On Fish Co. into a daily fresh seafood delivery service.